This template is designed to help you draft a comprehensive job description for a Digital Marketer position. It outlines the key responsibilities, qualifications, and skills necessary for the role, aiming to attract candidates who are proficient in digital marketing strategies and align with your organization’s online marketing goals.
A Digital Marketer is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Digital Marketer Job Description Template
We are seeking a creative and experienced Digital Marketer to join our marketing team. In this role, you will be responsible for all aspects of our digital marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness. Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks.
Digital Marketer Responsibilities
- Develop and manage digital marketing campaigns.
- Oversee a social media strategy.
- Manage and maintain the organization’s website(s).
- Write and optimize content for the website and social networking accounts such as Facebook, Twitter, Instagram, and LinkedIn.
- Track and analyze website traffic flow and provide regular internal reports.
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.
- Continually work on the Search Engine Optimization of the website(s).
- Edit and post videos, podcasts, and audio content to online sites.
- Arrange webinars and webcasts.
- Create online banner adverts and oversee pay per click (PPC) ad management.
- Write copy for email marketing campaigns.
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly in mobile marketing.
- Work on printed material to supplement online products.
- Attend product launches and networking events.
Digital Marketer Reports To
- Marketing Manager
- Head of Marketing
Digital Marketer Requirements
- Bachelor’s degree in Marketing or relevant field.
- Proven experience as a Digital Marketer or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM.
- Working knowledge of ad serving tools.
- Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends).
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
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