Content Writer Job Description

This template is designed to help you create a comprehensive job description for a Content Writer position. It outlines the key responsibilities, qualifications, and skills necessary for the role, aiming to attract candidates who are skilled in creating engaging and informative content and align with your organization’s communication and marketing goals.

A Content Writer is responsible for creating compelling blogs, articles, product descriptions, social media content, and web copy. They are expected to produce well-researched, original content that appeals to the target audience, drives web traffic, and enhances brand presence.

Content Writer Job Description Template

We are seeking a creative and detail-oriented Content Writer to join our team. In this role, you will be responsible for producing high-quality and engaging content for various online platforms. Your primary duties will include researching topics, creating innovative content, editing and revising existing content, and maintaining a consistent brand voice.

Content Writer Responsibilities

• Research industry-related topics and identify gaps in our content.
• Write clear, compelling copy for various mediums (e.g., blogs, articles, social media, website).
• Conduct keyword research and use SEO guidelines to optimize content.
• Edit and proofread written pieces before publication.
• Coordinate with marketing and design teams to illustrate articles.
• Follow editorial calendar and meet deadlines.
• Develop and maintain a consistent brand voice.
• Measure web traffic to content (e.g., conversion and bounce rates).
• Update website content as needed.
• Collaborate with other departments to create innovative content ideas.

Content Writer Reports To

• Content Manager
• Head of Marketing

Content Writer Requirements

• Bachelor’s degree in English, Journalism, Marketing, or a related field.
• [X-Y years] of proven work experience as a Content Writer, Copywriter, or similar role.
• Portfolio of published articles.
• Experience with SEO and keyword research.
• Excellent writing and editing skills, with a keen eye for detail.
• An ability to write creative copy both for large pieces of content and smaller texts.
• Familiarity with web publications.
• Strong research skills and the ability to grasp new topics quickly.
• Excellent communication and collaboration skills.