Content Manager Job Description

This template is designed to help you draft a comprehensive job description for a Content Manager position. It outlines the key responsibilities, qualifications, and skills necessary for the role, aiming to attract candidates who are proficient in content management and align with your organization’s digital content strategy and goals.

A Content Manager is responsible for overseeing the creation, editing, posting, and updating of content across various platforms. They ensure that content aligns with the company’s brand, audience, and objectives, and is optimized for search engines and user experience.

Content Manager Job Description Template

We are seeking an experienced Content Manager to lead our content marketing initiatives across multiple platforms and formats. In this role, you will be responsible for managing the creation, editing, and distribution of engaging content that attracts and retains audiences, drives leads and sales, and builds brand presence. Your ability to create content strategies, manage a content team, and collaborate across departments will be key in this role.

Content Manager Responsibilities

• Develop and implement a content strategy aligned with short-term and long-term marketing targets.
• Manage and oversee content creation, editing, posting, and updating for websites, blogs, social media, and marketing materials.
• Collaborate with marketing and design teams to plan and develop site content, style, and layout.
• Optimize content according to SEO standards and principles, including keyword research and Google Analytics.
• Manage content distribution to online channels and social media platforms to increase web traffic.
• Develop an editorial calendar and ensure the content team adheres to it.
• Monitor website traffic, user engagement, and content performance.
• Provide editorial, creative, and technical support to the content team.
• Manage content updates and repurposing, including editing and proofreading.
• Keep up to date with content trends, consumer preferences, and advancements in technology.

Content Manager Reports To

• Head of Marketing
• Digital Marketing Manager

Content Manager Requirements

• Bachelor’s degree in Communications, Journalism, Marketing, or related field.
• [X-Y years] of experience as a Content Manager, preferably in a similar industry.
• Strong experience with content management systems, social media platforms, and SEO tools.
• Excellent writing, editing, and proofreading skills.
• High proficiency in content and social media strategy development.
• Strong leadership and project management abilities.
• Excellent communication and organizational skills.
• Analytical mind with a deep understanding of web traffic metrics.
• Ability to motivate and lead a team, including remote contributors.